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Instagram Scheduling Guide

Updated 10/20/2025• 4 min read#instagram#reels#images#video#feed

Overview

Skedlii connects directly with the Meta Business Platform, letting you plan, approve, and publish Instagram posts, Reels, and videos alongside all your other connected platforms — like LinkedIn, TikTok, Threads, and YouTube — from one simple dashboard.

Supported account types

  • Instagram Business accounts
  • Instagram Creator accounts

Instagram Personal accounts aren’t supported by Meta’s API. If you have a personal account, you’ll need to switch to a Business or Creator account before connecting.

Connect your Instagram

  1. Make sure your Instagram is a Business or Creator account.
    Go to your Instagram app → Settings → Account → Switch to Professional Account.
  2. Link your Instagram to a Facebook Page that you manage.
  3. In Skedlii, open Dashboard → Social Accounts and click Connect Instagram.
  4. Approve all requested permissions in the Meta dialog. When asked, choose “Select All” to avoid missing any required permissions.
  5. Once connected, check that your account shows as Active in Skedlii.

If your account doesn’t appear, reconnect and ensure you selected the correct Business/Page. Skedlii will guide you through it.

What you can post

  • Single image posts (Feed)
  • Single video posts (Feed or Reel)
  • Text-only posts (caption without media)

Carousel posts (multiple images/videos) depend on Meta’s API. If you don’t see this option yet, use a single image or video for now — we’ll enable full carousel support as soon as Meta releases it.

Media and caption specs

  • Images: JPG or PNG — recommended 1:1 (1080×1080) or 4:5 (1080×1350)
  • Videos: MP4 (H.264 + AAC), up to ~100 MB; use 9:16 (1080×1920) for Reels, or 1:1 / 4:5 for Feed
  • Captions: Up to 2,200 characters — hashtags and emojis supported, but links won’t be clickable on Instagram

Skedlii automatically checks your media before scheduling and will alert you if something doesn’t meet Instagram’s requirements.

Create and schedule with Skedlii

  1. Go to Create Post and select your Instagram account.
  2. Write your caption, attach media, and preview your post.
  3. Optionally, add it to a Collection to keep related posts (like a campaign or product launch) together.
  4. Choose Publish Now or Schedule and pick a time.
  5. Save — your post enters the Skedlii queue and appears on your Calendar.

Skedlii will automatically publish your post at the set time and retry if there’s a temporary issue, so you don’t have to babysit it.

Drafts & Approvals

  • Save unfinished posts as Drafts and collaborate with teammates using comments.
  • Enable Approval Workflow (available on Team and Enterprise plans) if posts need review before they go live.

Best Practices

  • Use 4:5 (1080×1350) for Feed posts and 9:16 (1080×1920) for Reels.
  • Start your caption with a strong hook in the first 125–150 characters.
  • Use 3–8 focused hashtags — avoid long “hashtag walls.”
  • Keep Reels short (7–20 seconds) and use on-screen text for silent viewers.
  • Adjust captions per platform — Skedlii lets you preview how your post will look on each.

Tip: Use Collections to group your Instagram, Threads, and TikTok posts under a single campaign for easier tracking.

Troubleshooting

Account not linked to a Page — Open your Instagram settings and link it to a Facebook Page you manage. You must be a Page Admin or Editor.

Insufficient permissions — Reconnect and grant all permissions when Meta asks. Skipping any can block publishing later.

Token expired — Go to Dashboard → Social Accounts → Instagram → Reconnect. Skedlii will restore scheduled posts automatically after the token refreshes.

Unsupported media — Re-export your image or video (JPG/PNG/MP4) using the recommended sizes and try again. Skedlii will tell you exactly what went wrong.

Skedlii automatically warns you about connection or format issues before a post fails, so you can fix them early.

Known limits

  • Links inside captions aren’t clickable on Instagram.
  • Some features (like location tags, branded content tags, and user mentions) aren’t yet supported through the API.
  • Carousel publishing and Reels thumbnails may not be available in all workspaces.
  • Meta occasionally limits new permissions for certain regions or account types — we’ll enable them as soon as they’re released.

See also: